JS Law

The brief

JS Law had one page trying to represent every practice area at once, with no way for a visitor to act outside business hours.

What I did

I rebuilt the site around the specific areas clients actually search for. Each practice area got its own page, its own metadata and its own consultation path, so a visitor who lands from search sees exactly the service they looked for.

• A dedicated page per practice area, each with its own SEO
• Consultation booking that works whether or not the office is open
• Local schema and metadata across every page, not just the homepage

The result

The firm now receives consultation requests around the clock instead of only during office hours.