Helping visitors under pressure find care in a couple of clicks
People visiting a healthcare site are often stressed and on a phone. The new site puts services and contact details within a couple of clicks from any page.
- Client
- BMC Centre
- Industry
- Healthcare and community services
- Duration
- 3 weeks
- Platform
- WordPress
- Team
- Solo: design, build and SEO
At a glance
2
from Several
Clicks to contact details
Mobile-first
from Desktop-first
Layout
3 weeks
Build time
Overview
BMC Centre offers healthcare and community programmes. Their visitors are often in a hurry, on mobile, and looking for one specific thing.
The challenge
Every extra click costs someone who needs help.
Services were buried
Programmes were spread across long pages, so visitors had to scroll and guess.
Mobile visitors struggled
Most visitors arrive on phones, but the layout and buttons were built for desktop.
Low visibility in local search
The centre was hard to find for the area it serves.
The approach
Design for the most stressed visitor first.
- 1
Week 1
Simplify navigation
Grouped every service into clear pages and put contact details in the header and footer of every page.
- 2
Week 2
Accessible, mobile-first build
Large tap targets, readable type and high contrast on every page.
- 3
Week 3
Local SEO and launch
On-page SEO and local search signals for the service area, then launch and handover.
The results
Help is now a couple of clicks away from anywhere on the site.
Services and contact details can be reached in about two clicks from any page, on any device.
- Clicks to contact detailsSeveral 2
- LayoutDesktop-first Mobile-first
- Build time3 weeks
Published September 2026
