The problem, what I did about it and what changed. A closer look at a few projects.
JS Law had one page trying to cover every practice area and no way to act outside office hours. A rebuilt structure, page-level SEO and an always-on booking path changed that.
24/7
from Office hours only
Consultation requests
All
from None
Practice areas with their own page
3 weeks
Build time
Healthcare and community services · 3 weeks
2
from Several
Clicks to contact details